Sony Michel Teams up with PWRFWD to Drop 
Physical + Digital Product Ahead of Playoff Push

PWRFWD is partnering with Solana-backed Encore to help athletes reward fans.
Concord, NH: Sony Michel, starting running back for the playoff-bound Los Angeles Rams, is launching a limited edition drop to commemorate his first year in LA. Sony has once again chosen to team up with PWRFWD, the athlete-to-consumer marketplace, to release top-shelf physical and digital products that let fans engage with Sony and the broader PWRFWD community. This is the NFL star’s first NFT project.
“I love what PWRFWD is about, and I’m excited to drop my latest product in such an innovative way.”

- Sony Michel
The University of Georgia alum partnered with Dallas Hobbs, a Washington State defensive lineman and graphic designer, to come up with something that would resonate with fans. The two found time to riff on creative concepts between practices, settling on an abstract representation of Michel sporting a set of horns in front of a royal blue cityscape. “We’ve got the buildings and palm trees in the background to pay homage to LA,” said Hobbs, “but the centerpiece is Sony.” 
Ultimately, the collection is a nod to the Rams running back’s reputation for physicality on the football field. “When I look at the concept,” said Michel, “it reminds me of my running style. That’s me, always focusing on yards after contact.”  
NFTs will be minted on the environmentally friendly, low-fee Solana blockchain to make it easier for fans to participate. The drop, which goes live on Friday, January 14 at 12:00 pm EST, will consist of three tiers:
Through PWRFWD’s partnership with Encore, the rewards platform for fans built on the blockchain, fans will be able to earn rewards by completing athlete-specific challenges. Top scorers on Sony Michel’s challenge will win free products. Terance Mann of the Los Angeles Clippers and Zia Cooke, a star basketball player at the University of South Carolina, both have PWRFWD drops scheduled this January as well.
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About PWRFWD, Inc.: PWRFWD, a Techstars backed company, is the athlete to consumer marketplace. They host the official shops of elite level athletes, delivering utility to fans across the physical and digital worlds through thoughtfully sourced products and their digital twins. Headquartered in Concord, NH, PWRFWD was founded in 2020 by Luke Bonner and Allen Finn alongside athletes Mo Bamba, Sue Bird, Tacko Fall, and Breanna Stewart.
About Encore: Encore, a Solana backed company, is the first proof of fandom protocol, built on blockchain technology. They are building the rewards platform for fans, so that real fans can be rewarded for their knowledge of, and support for athletes, musicians and creators they love.